People often ask me about the name of my company and why I chose Artemis. About 10 years ago I worked for someone who told me that a company name should reflect something personal and meaningful to you. At the time, he had a company which he had named Go Fat Free because he said he was always on a diet.
So when I began thinking of names for my company, I went through a long list of words trying to fit them together into a perfect name that would also be meaningful and convey the mission of my business.
I have always loved and related to the Greek goddess Artemis. I own various paintings and statues of Artemis and while living in New York City had an email address for myself which was Artemisinthecity@. After days of racking my brain for the perfect company name, and adamant that I did not want a company name with the word Wellness in it like thousands of others, my mother said, “I like Artemis in the City.”
At first I thought my mother was joking and I didn’t really take it very seriously. But then I thought about what my former boss and friend had said about company names. So I began working with the name and realized its great potential and symbolism and that it also represented something personal to me.
As I began visioning my company’s brand identity and logo, I knew that I wanted to create an icon that was memorable. The Greek goddess Artemis became my icon for my company. In Greek mythology, Artemis represents (Read Full Article)